Being a Fashion Photographer in Sweden

Swedish photographers Denise Grünstein, Julia Hetta, Martina Hoogland Ivanow, Julia Peirone, and Elisabeth Toll display their works at an exhibition entitled “Different Distances: Fashion Photography Goes Art”. They tell that they have come together in this project in order to remove the thin line between fashion and art. Curator Greger Ulf Nilson says: “Fashion photographs have a date of expiry, too. They get printed on a mag and in a short time the photograph is considered outdated. However, when art gets in on the act, the perception changes and the photo never gets old”.

Denise Grünstein, Headhunter, 2009.

Denise Grünstein, The Female Gaze, 2009.

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Martina Hoogland Ivanow, Untitled, 2012.

Julia Hetta, Untitled, 2011.

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Martina Hoogland Ivanow, Untitled, 2010.